My Role
Design and Development
As the creator of this project, I handled the complete design and development lifecycle. This included designing an intuitive interface for managing competitor tracking across multiple projects, implementing automated data scraping capabilities, and integrating AI-powered analysis features to transform raw competitor data into actionable business insights.
Product Strategy
I defined the product vision and feature set, focusing on solving the time-intensive challenge of manual competitor research. This involved identifying key user needs across different audiences (product teams, founders, investors) and creating a platform that serves multiple use cases while maintaining simplicity and ease of use.
The Project
Challenge
Businesses struggle to keep up with competitor changes, spending countless hours manually researching websites, pricing updates, and feature releases. Traditional competitive analysis is time-consuming, inconsistent, and often becomes outdated quickly. The challenge was to create an automated system that could continuously monitor competitors and use AI to surface meaningful insights without requiring constant manual effort.
Outcome
It successfully automates the entire competitor tracking workflow, saving significant research time while providing deeper insights than manual analysis. The platform features automated data scraping that continuously collects competitor information, an AI analyst that answers natural questions about competitive positioning, and clear dashboards that transform complex data into actionable reports.
